Approached by a local car dealership in Luxembourg (Europe) to promote their new collaboration with an American luxury sports car brand, we devised a strategy to help them sell these high-end vehicles during a one off event.
We decided to maximize the amount of foot traffic at the dealership, and adopted a simple yet effective online-to-offline campaign, which saw over 200 people showing up at the event, resulting in the sale of 7 sports cars (over $700,000 of revenue).