It only took us three weeks to make a lasting impact on their business

In this case study, Kopius Media wanted to do a highly condensed testing period to prove the effectiveness of our tools and methodology for the purpose of building a mutually beneficial partnership with this client.

The highly-skilled paid ads team needed a way to quickly expand the volume of high-quality leads and reduce cost-per-acquisition across new platforms.

We would perform our condensed test with current audiences and lookalike audiences for this client.

This efficiency and increase in lead conversions resulted in the client selling more refinance leads at a higher rate. The higher rate is due to the increase in quality of the leads. Within 3 weeks, we segmented the high-value prospects, tracked their behavior and delivered the right messages, at the right moments. Based on the campaign improvement over such a short period, now, the campaigns only compete against themselves week-over-week.